One of the people I follow on various social media platforms is Author Seth Godin. Among his bestselling books are:

• Permission Marketing: Turning Strangers into Friends and Friends into Customers
• The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
• Purple Cow: Transform Your Business by Being Remarkable
• Tribes: We need you to lead us

I saw ads for his altMBA course and The Marketing Seminar in the past couple years. I was never interested. After all, it said “it’s not for everyone.” There was no affiliation to a university or college, there was no credit toward a degree, there are no exams and they don’t even have a football team. It has to be a waste of time and money.

The Marketing Seminar came across my social media browsing again in April. This time with a “free – check it out bate.” I bit.

Sixty – lessons, each with a video from Seth, students from all walks of life and from all corners of the planet and everyone encouraged to post their response to the lessons on line and to comment on the responses of other students. Feedback from other students who maybe from a totally different walk of life as well as very leading questions from the coaching team stretched my mind and my imagination.

It’s not what I consider traditional education. It’s outside the box. Way outside the box.

It might not be for you

If you’re looking for an accredited course you can add to your resume, it’s probably not for you. If you’re looking for a challenge and an opportunity to stretch your beliefs and your thinking this tribes for you.

So did anything change as a result of this?

• My target niche market
• My pricing
• My product
• My website (more changes yet to come) and
• Me.

It gave me a new tag line “I illustrate personalities.”

To find out how I do that go here.

I wonder if the reason the seal on the certificate of completion has a picture of the little man from Monopoly on it is because I’ve passed GO?